I heard a rumor recently that blogs are "marginal things written by wild-eyed malcontents, lovesick teenagers or obsessive narcissists." How did such a preposterous idea get promulgated!?! Everyone knows that blogs are useful tools to help businesses and companies present a particular viewpoint, create a dialog with customers and stakeholders, and build niche communities around their brand, their products and/or services. At least that's the way I see it!