Regardless of your personal feeling about Rathergate, one thing has been proven conclusively, blogging is a powerful medium for instigating change. No better case study can be found than that of the debacle surrounding CBS, Dan Rather, and the forged documents. It's CBS vs. the Blogosphere.

An article by Orlando Sentinel columnist Kathleen Parker says that the "CBS mess variously known as ''Forgerygate'' or ''Rathergate'' is by any other name a seminal moment in the blogosphere that holds promise not only for revolutionizing journalism, but also perhaps for problem-solving on a global scale."

Had it not been for blogs this story might have died a premature death. Certainly the mainstream media would not have pursued it. Thanks to the energetic efforts of bloggers the truth was told, and that is always a good thing, no matter which side of the political fence might be affected positively or adversely.

Here's the punch line: If blogs can be effective vehicles for communication and change on the socio-political front, just think what possibilites they may hold for small businesses. Isn't it time you found out?

All Hail the Power of the Blog!!!

PS: The blogosphere is a sometimes quirky place. I don't know which has created more buzz lately, the CBS debacle or the Kryptonite lock fiasco! :-)