This post should fall under the category of "Advice I Need to Take." It's from a post by Paul Boutin, writer for Slate, Wired, The New York Times, Reader's Digest, Condé Nast, and more. He says. . .

"[A]lways think about what headline would make a reader click on an entry as opposed to passing it by. Usually it's a matter of making clear what the entry is about, and what the relevant new info or commentary in the post is."