This post should fall under the category of "Advice I Need to Take." It's from a post by Paul Boutin, writer for Slate, Wired, The New York Times, Reader's Digest, Condé Nast, and more. He says. . .
"[A]lways think about what headline would make a reader click on an entry as opposed to passing it by. Usually it's a matter of making clear what the entry is about, and what the relevant new info or commentary in the post is."It's that "think" part that always gets me! :-) Couple Mr. Boutin's idea with a focus on what keywords can be included in the headline that would attract search engines.