« Marketing to Women | Main | How Often Should You Post to Your Blog? »

Ghostwriting for Business or Corporate Blogs

As a avid blogger, I pondered the notion of whether ghostwriting for business or corporate blogs could be a career path. I posed the question to two people: MarketingSherpa's Anne Holland, and About.com's weblog guide Shai Coggins. Here's some of the feedback I got from them. . .

Anne: I think there may be a career in ghosting blogs for C-level execs (and others) just as there is a flourishing ghostwriting industry for books and columns now. However, you'll never get a byline out of it. :-)

Shai: [I]t can happen. And, I believe that there are two ways you can become a professional blogger:

1) Wait for advertised blogging jobs (such as those listed at Biz Stone's web log). The problem with this? You'll most likely get plenty of competition. With this in mind, there's suggestion #2.

2) Prepare to pitch a company or organization on why they should start a blog. Then, get them to hire you as a blogger. Or at least, a blogging consultant. It may be a long shot. But, hey, who knows what can happen if you try, right?

Read the rest of Shai's comments in a post she did on the subject.

Blogger and author Biz Stone even has a blog listing blog writing jobs. Let's put it this way, it ain't Monster.com yet! Speaking of Monster.com, a job search on the keywords weblog and blog returned three results. The same keywords on CareerBuilder.com returned no results.

Suffice it to say, blogging as a career path is still on the horizon. But, as the medium matures and becomes more mainstream, expect to see a variety of blogging jobs come available, including ghostwriting.

Posted on Thursday, July 15, 2004 at 01:29PM by Registered CommenterRadiant Marketing Group in , , | Comments1 Comment

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (1)

I agree completely. While it's not a full time career for writers at this time, professional blogging will be an important writer category very soon.

As a person establishes credentials as a good blogger, with strong writing and informational abilities, a demand for those skills will emerge in the marketplace.

As you describe in your post, there will be ghost written corporate blogs, and of course blogging consulatants.

There may even be "Corporate Blogger" or "Director of Corporate Blogging" as job titles in the very near future.
July 18, 2004 | Unregistered CommenterWayne Hurlbert

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.