Ghostwriting for Business or Corporate Blogs
Thursday, July 15, 2004 at 01:29PM
Radiant Marketing Group in Business Blogging, Copywriting, Weblogs

As a avid blogger, I pondered the notion of whether ghostwriting for business or corporate blogs could be a career path. I posed the question to two people: MarketingSherpa's Anne Holland, and About.com's weblog guide Shai Coggins. Here's some of the feedback I got from them. . .

Anne: I think there may be a career in ghosting blogs for C-level execs (and others) just as there is a flourishing ghostwriting industry for books and columns now. However, you'll never get a byline out of it. :-)

Shai: [I]t can happen. And, I believe that there are two ways you can become a professional blogger:

1) Wait for advertised blogging jobs (such as those listed at Biz Stone's web log). The problem with this? You'll most likely get plenty of competition. With this in mind, there's suggestion #2.

2) Prepare to pitch a company or organization on why they should start a blog. Then, get them to hire you as a blogger. Or at least, a blogging consultant. It may be a long shot. But, hey, who knows what can happen if you try, right?

Read the rest of Shai's comments in a post she did on the subject.

Blogger and author Biz Stone even has a blog listing blog writing jobs. Let's put it this way, it ain't Monster.com yet! Speaking of Monster.com, a job search on the keywords weblog and blog returned three results. The same keywords on CareerBuilder.com returned no results.

Suffice it to say, blogging as a career path is still on the horizon. But, as the medium matures and becomes more mainstream, expect to see a variety of blogging jobs come available, including ghostwriting.

Article originally appeared on Small business marketing communications consultancy (http://radiantmarketing.squarespace.com/).
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