RSS Feeds Increase Traffic
According to Technorati founder David Silfry, there are more than 4 million blogs in existence today, with a new one being created every 7 seconds.
Nearly half of those are abandoned within six months of publication. That leaves 2 million, which is still a lot. Of that number, there are only about 5,000 corporate blogs.
Here's the real point I want to make from what he said. . .
Sites that have RSS feeds typically have more inbound links than those sites that choose not to publish a feed. And those non-feed bloggers are still the majority with only 31.2% of blogs syndicating via a RSS feed.What does that mean to you as a small business blogger? Simply that by the addition of an RSS feed to your blog, you'll see an increase in traffic.
Most popular blogging platforms include the capability of syndicating content. If yours does not, I recommend you read this article by Amy Gahran called How to Create Your Own RSS Feed (Amy is a very practical person when it comes to article titles.) It's an excellent primer on the subject.
(Information gleaned from Seach Engine Lowdown)
Posted on Thursday, October 21, 2004 at 02:30AM
by
Radiant Marketing Group
in Business Blogging, Marketing Strategies, RSS
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