Another Contender for Google's Throne
There is yet another player on the search engine market vying for Google's coveted numero uno position. This one may have a shot because it's backed by none other than self-made millionaire (billionaire?) and owner of the Dallas Mavericks Mark Cuban.
The new engine is called IceRocket.com and offers some features Google does not. This includes things like thumbnail photos of results homepages, a quick view feature that lets you see 40 % of the destination page as a short cut to deciding if the site is what you are looking for, and Alexa.com traffic rankings (similar to Google's PageRank) to let you know if other's are visiting the site.
The site offers both spidered search and meta-search as well. The engine has a very Google-looking interface, but so do many other engines these days.
According to information on its about us page, IceRocket is "pioneering commercial search by putting the interests and wants of consumers before advertisers." Siding with the market, not the marketers, huh. Doc Searls would be proud!
In a few days I plan to do a review of IceRocket, Amazon's new search engine A9, and FyberSearch, the engine developed by 19 year-old Nathan Enns.
Radiant Marketing Group
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Reader Comments (1)
Lack of competition is so unhealthy. A case in point is eBay: it is arrogant, deaf to its customers and totally unreachable in the event of problems. Why? Because it's the King Of The Hill (for now) and knows that it can get away with almost any kind of outrageous behavior. Example: every quarter it announces record profits - yet it has constant technical problems, including shutting completely down for a couple of hours each week. Outrageous!
Never having heard of icerocket before, I went and took a peek. I really like:
1. The thumbnail pictures on the left2. The "quick view" - although I couldn't get the window to close and had to go back and "re-search"3. From a marketing standpoint, I really like the "Sources" listing below (Sources: Yahoo #2, MSN #1, Altavista #2, AllTheWeb #1, Lycos #1)
Of course, they say they are "Siding with the market, not the marketers" - don't they all? Let's hope that's so, because it gives an edge to people with genuine content instead of using rip-off search engine methods.
Thanks for the lead. I will be watching icerocket closely and cheering it on from the sidelines.