« Drive Traffic to Your Blog | Main | Another Contender for Google's Throne »

Pay-Per-Click Alternatives to Google & Overture

Rising pay-per-click prices on the top-tier services Google and Overture has marketers scrambling to find lower cost alternatives, so says a recent article from Direct Marketing News. Two promising players are FindWhat.com and LookSmart, which report "delivering millions of leads to advertisers."

FindWhat said it delivered 219 million paid clicks in the second quarter while LookSmart generated 105 million, excluding paid inclusion listings on MSN.

According to one count, over 500 of second-tier (and third- and fourth-tier, no doubt) PPC networks are in operation, so there's no shortage of alternatives available.

Posted on Tuesday, August 10, 2004 at 02:30AM by Registered CommenterRadiant Marketing Group in , , | Comments1 Comment

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (1)

I have used Overture for almost a year now and it seems to get more expensive everyday. However, I have tried these "alternatives" and they just don't have the conversions that Overture has. I guess you get what you pay for. I think marketers themselves, tend to forget this.
November 22, 2004 | Unregistered CommenterCharles D Ashmore III

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.