Business Blog Consulting's Rick Bruner wrote an extensive post in response to Bob Bly's article in DM News dismissing business blogs as superfluous. While I don't share Rick's vitriol, I do feel he has something substantive to say.

I do take some exception with Rick regarding the tone of his post. You catch more flies with honey than with vinegar. According to one blogger who communicated with Bly via email, after getting feedback from several bloggers, he is considering giving blogging a try. I'm afraid Rick's rant will only serve to calcify Bob's previously held opinion.

The only reason this means so much to me is that I'm quoted in his article, so I feel I have a stake in the game.

Ultimately, it is good that this conversation take place. If blogging is going to be once-and-for-all embraced by the business community, there needs to be a clear understanding of what it is and how it can help achieve the ROI that Bob suggested was missing via its use.