A Tool for Both Blogs and Email
I had a dream the other night that some programming genius came up with a publishing application that created content for a weblog AND an email newsletter all-in-one! In other words, inside one app, content could be easily repurposed so that there was no need for re-entering it. You post to your blog and, within the bowels of the app, that content could easily be morphed into a format suitable for email.
If anyone knows of such a tool, please let me know. I've said that, for the time being, the ideal marketing communications mix is a combination of blogs and email, with RSS thrown in for good measure. Those are the areas I'm emphasizing now, and I'd like to know if such an application exists. If it doesn't, why is someone is not working on creating it? If someone did, I know it would be a hit!


Reader Comments (4)
It puts RSS newsfeeds into Outlook, so you use one application for both your email and your RSS feeds.
It's very nifty.
Riaan
However, that's on the receiving end. I'm looking for an app that will help me on the delivery end.
Thanks for the suggestion though. NewsGator is a great tool!
Several blog systems have ways for the owner to post to them via e-mail. S the process would be:
Write the newsletterSend to listList includes the email addy you would send mail2blog posts toBlog system posts entry and creates RSS feed.
Viola!
Formatting and other nice things are somewhat limited but, as they say, content is king.
I can see a need. :)