Become a Thought Leader
Seth Godin is one. So is Tom Peters. You could be too. What am I talking about? Becoming a thought leader.
What is a thought leader?
Other than being a nice title to add to your resume, according to a post at Elise.com a thought leader is. . .
"A recognized leader in one’s field. What differentiates a thought leader from any other knowledgeable company, is the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates."Isn't that how you wish to be regarded?
How does one become a thought leader?
According to Elise it requires a change in mindset.
"Thought leadership requires a spirit of generosity - generosity of one's time, intelligence and knowledge. It requires a trust that by being open with what you know, and by sharing your time and knowledge, the world will reward your efforts."Elise lists seven ways to become a thought leader, and several of them have direct bearing on blogging. They are: write, spread the word, and use your website. When you blog you do all three!
Check out her post, and consider this yet another reason to add a blog to your marketing communications. More reasons to come!
Posted on Friday, October 15, 2004 at 02:30AM
by
Radiant Marketing Group
in Business Blogging, Marketing Strategies
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Radiant Marketing Group
in Business Blogging, Marketing Strategies
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