Rick Bruner on Why Not to Switch From Email to RSS
A few days ago, I wrote a short riff on why email marketing should not be dropped in favor of RSS for content syndication and marketing purposes. . .for the time being anyway. I proposed a "best of both worlds" scenario that the two be married and used in tandem.
My friend Rick Bruner of Business Blog Consulting had, only a week before, written about much the same subject. While he does get something off his chest in the early part of the post regarding RSS, his commentary is well-reasoned, insightful, and well worth your time.
In essence, Rick holds out hope and sees a brighter future for email than I do. He's more the optimist and I'm just a curmudgeon I guess. His trump card is that he has some statistical data to back up his comments. I just have a gut feeling. Ha!


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