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14 Steps To Your Business Blog 

Though targeted more to the corporate business community than small business, the Corporate Blogging blog produces some highly useful material for anyone interested in learning about how to use weblogs for business. One such post deals with a step-by-step process by which a business can go about starting a blog.

The steps are:

  1. Start using RSS for news, jobs or press releases
  2. Thoroughly study what a blog is
  3. Be specific with purpose
  4. Ask yourself, do you really need a blog?
  5. Ask yourself, do we have the resources?
  6. Co-ordinate with other communication channels
  7. Who's the blogger?
  8. Make a decision on all aspects, features of blogs
  9. Choose which tool to use
  10. Create a blogging policy
  11. Make sure the blogger(s) know blogging
  12. Launch quietly
  13. Start doing subtle PR
  14. Success or failure? Decide on the future of your blog
Again, keep in mind that though this process is more for the corporate business community than small business, some of the steps are pertinent. The most important step is not listed, however. That is: Just do it!

Posted on Tuesday, September 28, 2004 at 02:30AM by Registered CommenterRadiant Marketing Group in | CommentsPost a Comment

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