Google NewsBytes
Google Offering Contextual AdWords Rebate
Google has reacted to the amount of AdWords advertisers that have chosen not to do contextual advertising via Google AdWords, which then is published as AdSense ads on Google Advertising Network sites. In a letter to AdWords advertisers, Google is offering a 20-25% rebate on NEW Google Contextual AdWords advertisers who run a campaign between August 4th and September 30, 2004.
Google Faces Competition Big and Small
Google faces stiff competition from Microsoft and Yahoo!. Everyone knows that. But, did you know there is a new kid on the block? And when we say "kid" we mean it. . .19 year old Nathan Enns, inventor of FyberSearch, a search engine he built and runs from his bedroom in his mom's house, and which allegedly gives more relevant search returns than Google. They better hire this kid before David topples Goliath yet again!
Local Targeting With Pay-Per-Click Ads
Both Google and Overture now offer the ability to target very specific locations, within 20 miles from a specific point by using the physical address or longitude and latitude. This precise method of targeted PPC advertising is still quite new, but will likely shift over to the second tier engines in time if it proves to be beneficial to both advertisers and searchers. The benefit such local targeting gives localized business is the opportunity to advertise online with the chance of receiving more highly qualified business.
Radiant Marketing Group
in AdWords, Google, Marketing News, Search Engines
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Reader Comments (3)
I changed the verbage to say "which allegedly gives more relevant search returns."
But, you have to give this kid credit. And I stand by my statement that Google ought to hire him! :-)
It is great to be mentioned on this blog, thanks :)
I would like to comment on the relevancy issue if that’s okay. I would like to make it clear that I do not think that the FyberSearch results are better than other search engines for many queries. On the other hand the results may be more relevant. It really depends on what you consider relevant. In one day I get people telling me the results are completely non-relevant and other people telling me they are more relevant and they wish I was in charge of Google.
FyberSearch was moved to one average dedicated server in the last 2 months. Before that it was on a shared hosting plan. It is not in the position to have cataloged as many web pages as the other major search engines.
Its main mission is to provide internet users an alternative search experience that gives them control over their results. FyberSearch provides some unique advanced features and displays the common features in such a way that users can easily modify their search to make results match their definition of relevancy.
FyberSearch automatically tries to provide relevant results when you make a search without modifying any of the advanced features. The difference between FyberSeach and other search engines is that most of them end and begin with trying to figure out what you want automatically. FyberSearch starts with trying to figure out what you want automatically and ends with allowing you to easily tell FyberSearch what you think is relevant.
As a side note, you may see meta tag stuffers but meta tags are not involved in the default ranking algorithm ;)
Hopefully I wasn’t too boring, let me know if you have any questions or comments.
Thanks again for mentioning FyberSearch on your blog.