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How To Write Effective Google AdWords Copy

Mark Twain said it best. "If I would have had more time, I would have written you a shorter letter." So says an excellent article on the subject of writing effective Google Adwords ads. To get it right those tiny ads have to be tightly focused and contain the appropriate keywords. Oh, and because I'm in a generous mood, here's an article by Michael Wong that speaks equally well to the subject.

Posted on Monday, August 16, 2004 at 02:30AM by Registered CommenterRadiant Marketing Group in , , | Comments2 Comments

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Reader Comments (2)

If Mark Twain said that, he was only quoting Pascal: "I have made this [letter] longer, because I have not had the time to make it shorter."
August 16, 2004 | Unregistered CommenterTodd W.
I apologize in advance for the infomercial here, but I think writing AdWords copy is SO IMPORTANT, I co-founded a company specifically devoted to testing and optimizing it using science. Check out http://www.betterppc.com and email me anytime, ben@betterppc.com, with your thoughts. Essentially, the ad copy -- what a users actually reads -- is the most critical factor in generating the click. BetterPPC helps customer write and test lots of different variations in copy to find the best ad.
November 25, 2004 | Unregistered CommenterBen Padnos

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