Marketers with listings ranked at the top of search results pages receive much more traffic to their sites than those just a spot below, according to a new study.

The research found that Internet traffic decreases as keyword rankings drop. Overall, a top ranking generates 10 times the traffic as a spot at No. 10, according to the study. Traffic was found to drop 10 percent for each drop in rank.

Like my father is fond of saying, "Second place is just the first one to lose!"