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The Only Tense is Future

Most of us think in terms of three tenses: past, present, and future. However, the past is dead. The present, as someone once put it, is like an arrow in flight, ever moving. That leaves only one tense, and it is the future.

There are two ways we can meet that future. We can passively let it come to us, accepting it with a laissez faire, whatever will be, will be attitude. Or, we can invent the future. We can proactively go out and "create" it if you would.

While this approach certainly has personal applications, I think it can be applied to business as well. Whether our past business dealings have been something to rue or to laud is of little consequence. I'm not suggesting we ignore our past, mind you, just that we not live in it.

What are you doing in your small business to invent the future? What marketing decisions do you need to make, or actions do you need to take that will change the stature of your business? Do you need to consider trying pay-per-click ads, or perhaps an opt-in email newsletter as possible new ways to grow your business?

In the crush of the present, it's hard to take time and envision where you want your small business to be in five to ten years. Yet, such a goal-setting exercise is of extreme value. I've set upon that journey for Radiant Marketing, and I encourage you to to the same.

Posted on Saturday, July 24, 2004 at 05:16AM by Registered CommenterRadiant Marketing Group in | CommentsPost a Comment | References6 References

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