Apparently Seth Godin reads his own books. In his latest, Free Prize Inside, Seth talks about Edgecrafting, taking an idea to the edge, to make it remarkable, a Purple Cow, something worth talking about.

In his post on Search Engine Optimization he did just that. He proposed that most SEO wasn't "worth the money," calling it "black art," "blind faith," and "superstition." I'd say that was taking an idea to the edge.

Well, guess what happened. . .people did start talking about it. That post generated 17 trackbacks and, had comments been turned on (darn comment spammers), probably would have generated untold amounts of them as well.

Seth masterfully used hyperbole - intentionally, so he says - to change people's thinking, to challenge their preconceived notions about an accepted Internet marketing technique. Perhaps his role in life is to turn "sacred cows" into purple ones.

There's a lesson in that for all of us boys and girls. And, maybe that was his point in the first place. That, and selling his book!