I went in search of a particular business card today, a client's card. I had apparently stashed it away unwittingly, and could not find it.

I DID find the following cards, however:

• Flight instructor's card (I'm learning to fly.)
• Crump Sound & Audio
• Courtesy Auto Unlocking Service
• Cogbill's Store & Museum
• Insurance agent's card
• Hobson's Vacation Inn, Grand Junction, TN
• ANOTHER Courtesy Auto Unlocking card
and
• A used card dealer's card

Finally, FINALLY, after an extended, thorough, and diligent search, I found the card I was looking for! It was hidden in the back of a kitchen drawer where some family member of mine stuck it when they were cleaning the kitchen counters. (They refused to confess who was the culprit, even when threatened with a lie detector test.)

It dawned on me that a lot of Internet searches end up this way. What if someone is trying to find your Internet "business card" and, instead, finds returns for sites that have little if anything to do with the object of their search. What if your site is buried in the "back drawer" so to speak of the third, fourth, or fifth page. . .or worse, the 1000th!?!?! You'll NEVER be found! (Keep reading. This story has a happy ending.)

My experience with the business card serves as the perfect example to underscore the importance of having a web site optimized for the search engines. While well-conceived metatags or title tags are not magic wands guaranteeing your site will achieve high rankings, they certainly are a place to start. Add to that the need to do pay-per-click advertising, email marketing, reciprocal linking to enhance your page rank, and offline marketing of your site as well.

Let me put in my shameless plug. If all that sounds like a lot of work, IT IS! That's why we're here. We specialize in helping small businesses market their website. We can help you, if you're willing. If you want to do it yourself, we can show you how. We're pursuant with all the marketing strategies mentioned above. Contact me and let's see if Radiant Marketing Group has what it takes to help you.