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Fan of the Cow

I am an unabashed fan of Seth Godin's book Purple Cow. If you're in business and you've not read it, I urge to to order a copy now. It's that good!

Due to my blatant fanaticism, I've come up with a couple of ideas worth considering. . .

First, I want to start, or join as the case may be, a Purple Cow Club. It's a club made up of people who want to be remarkable in their business and/or personal lives. I don't have any particular constraints on how a Purple Cow Club would work, or whether it should be something done locally or via the net. All I know is that it's a good idea.

The second idea has to do with the fact that I am an early adopter. If I find a Purple Cow product or service that I like, man do I "sneeze" it everywhere. I can get very evangelistic!

So, here's the idea: If you have a product or service that you feel in your heart is a genuine Purple Cow, send it to me, or let me know about it. I'll try it out, and if I like it, I promise to tell others.

Hmmm. . .that brings to mind another idea: A Purple Cow products e-newsletter.

Posted on Friday, March 19, 2004 at 02:57PM by Registered CommenterRadiant Marketing Group in | CommentsPost a Comment

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