Yesterday, I had the opportunity to consult with the CEO of a start-up Internet business, CleanFilms.com. (Their business model is similar to NetFlix, with one difference, they provide edited, family-friendly versions of Hollywood films.) I believe they have a Purple Cow on their hands and, until yesterday, didn't even know it.

It just so happened that the same day I met with this CEO I received my latest copy of Purple Cow by Seth Godin. (I purchase a copy for each of my clients.) I urged him to read it on his flight home, and he did.

He called me the next morning extremely excited. He says the book has transformed his thinking about his business, and he has some major new ideas to implement. He indicated that he was going to buy a copy for each member of his staff. He even mentioned painting the office walls purple!

If you have yet to read the book, I really encourage you to buy a copy and set aside time to do so. It will transform your thinking, and quite possibly, your business!