Normally, I don't talk about corporate America. I care about the little guy, the mom-and-pop business that, imnsho, is what makes America great. (Dont' get me started!)

However, I read a recent article from Wired News regarding big media buying up blogs. It said, "The same thing will happen in business, because people know they don't need to head to branded sites for good information. Bloggers can be trusted to be independent and people will turn to self-published experts for information."

Big business will have to blog because bloggers blog. Thanks to participatory journalism, the "pajama-clad" guy writing from his bedroom at 3 a.m. has as much influence as a media conglomerate or giant corporation. In fact, in the mind of the reader, he may have more because he has nothing to gain or lose by stating his opinion.

Big business (like big media) will have to blog to defend itself if for no other reason.