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An interchange between Bob Bly and me

I don't know if the Guinness Book of World Records has one for the number of comments for a first time blog post. If they do, Bob Bly's first post just shattered it! He has 50 and counting! (Even if half of them are a conversation between Bob and Nick Usborne! Ha, ha!)

I jumped in to be #50, but due to the way the site has it timestamped, it looks like I'm number #48. But, I swear to you the #49 and #50 posts that follow were already there. Anyway. . .sour grapes on my part.

One thing that has me mystified (Bob too, for that matter) is B.L. Ochman's comment about his blog being "an advertisement." Don't get me wrong, I think highly of B.L., (I mean, I have her blooming book listed in the r-h column. Buy it, would ya? I need the revenue.) but I think she is just plain wrong in making that assertion. I don't believe Bob, or anyone else for that matter, expected his first post to garner the kind of response that it did.

I know he is a savvy marketer, but I also don't think he wrote that DM News article putting the negative spin on blogging just to create a lot of buzz, while all the while surreptitiously planning to launch a blog himself. If he did, well kudos to him. That was a smart move.

This is beginning to sound like a Gawkeresque gossip blog, something I never intentioned it to be. (Though I can see a "Being John Malcovich" style movie being made from this. Here's the title: Bob Bly Blogs. Get the Cohen brothers to direct it.)

If nothing else, Bob has learned one quintessential lesson about the power of blogs. . .they are about engendering conversation. Viva la Blog!

Posted on Wednesday, November 24, 2004 at 09:11AM by Registered CommenterRadiant Marketing Group in | Comments3 Comments

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Reader Comments (3)

I agree that Bob Bly got a lot of comments about his first post. He even got blog spam in record time.

But one post does not a blog make. What he's got is a discussion forum on DM v non-DM. And I've tired of the topic.

I believe that Bob wrote the DM News article to create buzz about himself. Why write an article anywhere but on your own site if you don't want to create buzz.

And he either did or did not plan to start a blog. Like you said, if he did, clever move.

And thanks for selling my book. I appreciate that very much.

I gave one to Bob as a gift last week and he sent me an endorsement for it which I proudly put on my site. Maybe I converted him. :>)B.L.
November 24, 2004 | Unregistered CommenterB.L. Ochman
When I wrote my anti-blogging article for DM News, I had absolutely no intention of starting a blog.

I did so because many of those from the blogosphere who objected to my anti-blogging stance said, "How can you criticize blogging when you haven't even tried it?"

It was enough to prompt me (the other prompt being constant nudging by my friend Deb Weil) to bite the bullet and set up my new blog.

BL, I don't write articles to "create buzz" -- I actually hate controversey, which is one of my ongoing problems with blogging.

The reason I write articles is to position myself as an expert in my subject in my target market, which for me is DM News readers, not bloggers.

The fact that the blogosphere picked up on the article and it created such a buzz was an unexpected and undesired side effect.
November 24, 2004 | Unregistered CommenterBob Bly
A lot of this "argument" is semantics. "position myself as an expert in my subject in my target market" IS creating buzz.

Time to move on.B.L.
November 24, 2004 | Unregistered CommenterB.L. Ochman

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