E-Newsletters That Work
I'm reading Michael Katz's book E-Newsletters That Work, and I highly recommend it as a hands-on, practical primer for any small business person considering developing an email newsletter. It's written in short "chunks" of information, and answers questions like "What do I do if I can't write?" or "What do I write about?" It also covers the gamut from creating the content, to layout and formatting, to delivery and list management.
If you're considering starting an email newsletter for your business, this is a must read.
Posted on Tuesday, January 20, 2004 at 04:08PM
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Radiant Marketing Group
in Books, Email Marketing
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Radiant Marketing Group
in Books, Email Marketing
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Post a Comment
|
7 References
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