This blog will be a journal of my journey in starting this new business. I'm looking at this in a manner not unlike that new reality show where viewers get to tell the central character -- I forget his name -- what to do.

The thesis behind the show is that the guy is clueless about his future, and depends on the audience to guide him through life.

While I'm not that desperate, as I update each step along the way, I am looking for input from those have walked the business startup path before. . .and others who just feel "inspired" to impart knowledge.

So, with that in mind, let me briefly summarize where I am with this. I have an idea for a marketing company, a name, a logo, and an outline of the services I want to offer. My next step is to put together a one-page business plan using the book by the same name.

I have very little investment capital, so this is pretty much a boot-strapping kind of venture.

My motivation is "Caltruism," a synthesis of altruism and capitalism. I desire to help small business people build their business. If I can help them get what they want, then I believe they will help me get what I want. Givers get.

That's pretty much it. Take your best shot!