Business Blogging Conference. . .It's Here!
More and more I'm hearing the word "mainstream" used in association with the term "business blogging."
No longer is this publishing miracle tool an esoteric, marginally-considered, shadowy medium solely in the possession of geeks and teens. That is the stuff legend is made of perhaps, but it has little resemblance to present reality.
Business blogging abounds! Corporate America and small business alike have embraced this lightweight publishing format and made it a useful tool for both internal and external communications.
That being said, it's time for a major conference on business blogging! I'm throwing down the gauntlet. I want some input from those of you in the business blogging community, whether you're a blogger within a large corporation or use a blog in your small business.
Personally, I think 2004 is the Year of the Blog. We need a major conclave bringing everyone who is anyone together to dialogue about and advance the cause of business blogs. Many credible voices are talking about it. Why don't we invite those voices to come together and see if there can't be a convergence that will impact the genre for years to come.
Topically, there are scores of things to be discussed, and both plenary and break-out sessions could be facilitated to meet the needs of everyone.
I know, I know, you may say BloggerCon will suffice for that. I disagree. It's a bit too esoteric and rooted in the romance of blogging to be useful for business purposes in my opinion. Plus, it's only one day long. What I'm talking about would take two or even three days to complete.
I think something more business-centric is needed. Something that can have a cross-cultural appeal to both corporate America and small business.
So, speak up! Let me know what you think. If you agree, help me spread this meme and see if we can't create some kind of groundswell and get the attention of the business blogging power brokers. Maybe the gods of the blogosphere will favor us. Maybe it's their idea in the first place.
Radiant Marketing Group
in Business Blogging
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Reader Comments (4)
The first event does not need to be much. I see 25-45 business bloggers sitting around over a weekend talking about what we want next years to be like. "What do we need to know? Who would be a good speaker? Etc."
Dare I say, your wishes have been granted...The American Marketing Association is going to have a 3 stop tour on blogging starting in December in Seattle. The lineup looks like this:
December 17 in Seattle January 14 in NYC February TBD in Chicago Speakers: Session: Blogs: Past, Present, Future (high level overview)Robert Scoble Session: The State of Internet Marketing Today-Bill Fitter, VP Marketing Pheedo, Inc Session: Blog 101Ben McConnell, Wabash and Lake Session: Incorporating Blogs Into Channel Marketing an Segmentation StrategiesDana VanDen Heuvel, Blog [Savant] Session: Searching For BlogsDave Williams, 360i Session: Setting the Stage, Wrap-upToby BloombergBloomberg Marketing