Doc Searls on Making Money with Blogs
Monday, December 13, 2004 at 10:02AM
Radiant Marketing Group in Making Money with Blogs

I found this in an article about A-list bloggers.

"If you're into blogs to make money, you're into it for the wrong reasons...Do you ask your back porch what its business plan is?" - Doc Searls

I don't share Doc's disdain for making money via blogs, but do I have a love-hate relationship with the idea. While I think the future looks bright in that regard, I contend the real benefit of blogs for small businesspeople, particularly solo entrepreneurs, consultants, and those of that ilk, is to use blogs as a credentialing resource, an online resume as it were. Let it become an agency through which you can get more lucrative consulting deals, job offers, or speaking engagements.

Article originally appeared on Small business marketing communications consultancy (http://radiantmarketing.squarespace.com/).
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