I was contacted by Aboavista, a company based in Finland, about linking to a series of articles produced by their CEO Steve Jackson. (A good Finnish name, don't you think?)

The articles have to do with improving website conversion rates, which really is not key topic of this blog. But, because I'm a nice guy I decided to go with it.

Here's the first in a series of three. I'll post the other two in subsequent weeks. Oh, and they offer a free ebook entitled Learn Before You Spend. Feel free to download it.

If this is a topic of interest to you, let me refer to an excellent blog on the subject, Conversion Rater.